Wondering how to get found on Google? Our experts are here to help. Read on to discover the 4 step SEO process we use here at Green Gecko Digital to rank hundreds of business websites across the UK.
If you need a refresher on the basics of SEO, check out our beginner’s guide.
If you’re reading this, you’ve probably realised that getting your website found in Google is key to online business growth.
However, did you know that the top 5 results get 75% of all clicks?
If your webpages rank below this for key search terms – or worse – page 2 and beyond, reaching those top 5 results has never been more vital for an online business.
Here are just some of the benefits SEO can bring a business:
Increased Organic Traffic
Better User Experience
Long-Term Growth Strategy
A Boost In Engagement
Grow Leads and Conversions
Ultimately, SEO is vital for any business with an online presence. If there are enough people searching for your product or service, there is a potential customer base you can tap into and drive to your site.
So, how do you go about the SEO process to rise to the coveted search engine top spots?
Whether you’re looking to develop your SEO own skills or want to learn more about what we do, the following steps will give you a brief overview of the skills required to achieve SEO success.
We use specialist SEO software such as SEMrush to conduct keyword research. The software helps to determine the keywords a business should rank for. It is helpful to think of keywords as the search terms or phrase that a potential client would type into Google to find your services as a good starting point.
For example, we hold the top spot for keywords such as ‘SEO Agency Leeds’, which drives over 1.9k of organic traffic to our service pages each month. As a result, our main source of leads comes from SEO – we practise what we preach.
The effectiveness of your keyword strategy depends on:
- Search volume
- Search intent
- Keyword difficulty
For more information, take a look at our beginner’s guide on how to do keyword research.
Quality content is essential for SEO. Not only does it engage your website visitors, it also provides the ideal opportunity to incorporate keywords naturally into your copy. Blogs, how to guides or service page content are all great ways to indicate to Google that your content is useful and fulfils search intent.
- Check for typos
- Break up long paragraphs
- Be consistent with layout and tone of voice
- Create shareable content. Blogs and articles are a great way to drive traffic to your site
- Share your expertise
- Ensure every line of copy adds value to your page
Specialist keyword research software will also show you a breakdown of all the keywords your competitors are ranking for. This is a great way to find relevant keywords and potentially outrank your competitors.
Simply copy and paste your competitor’s domain into Site Explorer on Ahrefs or the equivalent feature in your software.
Google is a giant algorithm, think of it like a robot; it reads the technical elements of a page to decide where to rank your site in search results.
Consequently, there are many small improvements you can make to your site that indicates a fulfilling user experience. This is known as on-page optimisation.
When you add copy to your site, incorporate your keyword into the following elements to let Google know your webpage is highly relevant to that search term:
To optimise your page further, you must consider:
- Site speed
- User-friendly layout
If you have a WordPress website, we recommend WP Rocket, a website speed plugin to help pages and images load quickly.
We refer to a ‘backlink’ as a link on a website that refers back to yours. Link building is the name of the process in which we gain those backlinks. For example, creating content is a great way to start. If you create a useful and engaging blog or guide that others share or quote on their own website, you are likely to gain a backlink as they quote your work.
There are many ways to build backlinks. However, it is essential that you obtain links from credible websites with a high authority, otherwise it may harm your own rankings.