Local SEO services are a vital tool for business growth and stability. SEO (Search Engine Optimisation) is where our team of specialists identify areas of your site such as design and content that need improvement to help your site or web page rank high in search results.
If you’re new to SEO, take a look at our beginner’s guide
Search engines such as Google assess your site on a huge variety of factors such as loading speed, image size, keywords and usability. Also known as the ‘algorithm’, Google chooses which sites should rank top in Google searches by scoring your site against these factors.
There’s a little bit of mystery surrounding the algorithm as Google never divulges its exact criteria. However, our team of specialists make sure to optimise your site based on years of expertise and the latest algorithm research. You can read more about our tried and tested techniques below.
Local SEO services UK help your website rank high for key search terms in a local area of value to your business. This allows you to drive valuable traffic to your site and raise awareness of your local services.
We’ve put together a list of the benefits of local search SEO services for your business:
There are over 63,000 searches per second on Google on any given day. How can you be sure that the right people can find your services? Your webpage appears at the top of the Google search results when Google thinks your content matches the searcher’s intent. By appearing on the first page of a search engine for your ideal search terms, you can drive lots of organic traffic to your site.
Ask yourself: when was the last time you scrolled on to page 2 of Google? Local SEO services UK get you found!
It doesn’t matter where your company is based around the UK. We can target several specific locations or one regional area – we will discuss location choice based on your experience and our specialist research. So, if you are looking for local SEO services London or local SEO services Manchester, we can help!
The top results on a search engine gain the most clicks. In fact, the top 5 organic listings on Google get a minimum of 75% of the clicks. They get the most clicks because the higher up you appear, the more credible you appear. The Google algorithm is in place to verify high quality, reputable sites. As a result, top search results are viewed as authoritative and trustworthy because Google has assessed them as being the most relevant to the searcher’s intent.
Local SEO services UK are an effective way to gain more leads online. When your site ranks high in search results, it raises your brand awareness. SEO allows you to target specific search locations: 46% of all Google searches are looking for local information. As a result, the user is much more likely to visit the site or purchase your product or service.
The great thing about local SEO is that it can drive customers to your local stores as well as your website. Local SEO services can help you appear in Google Maps and show potential customers that your business is in the local area.
Online queries lead to a greater number of conversions and sales. SEO generates leads, raises brand awareness and increases your revenue. Although it is a one-off or monthly cost, it will pay off in the long-term when your services rank high and start getting the attention they deserve.
Companies pay to get their sites listed at the top of search results for certain keywords. When you enter a search term into Google, paid ads appear right at the top of the search results page. These ads are known as PPC ads (Pay Per Click) and the word ‘ad’ will appear to the left of each one. Although PPC can provide fast and effective results, stopping payment will leave your site in its original rank position.
However, SEO is a cost-effective way to jump up the search rankings organically. With good local SEO services, your website will appear just underneath the PPC ads. Although SEO can take much more time and work than setting up a paid ad, it provides long-lasting effects and will drive consistent organic traffic to your webpages. Furthermore, users are becoming wise to paid ads; there is now a greater understanding of sponsored ads compared to organic listings.
Google has confirmed that it uses around 200 ranking factors when it determines where to rank your webpage. Many of these factors are based around usability and accessibility. Google knows that if your site is easy to use and contains valuable content, it is much more likely to engage the user. It takes factors such as loading time, use of visuals and well-structured copy into account. An SEO strategy helps to maintain and develop site usability and create a great user experience which is more likely to generate leads and conversions.
Here at Green Gecko, we undertake a four-step SEO process for our clients.
Firstly, we identify keywords that your site should rank for. We analyse what users search to find your services and assess how competitive those keywords are in comparison to the search volume they receive. This way, we ensure your site ranks high for keywords that will drive lots of valuable, organic traffic to your site.
Once we have your keywords, we create content around them. This could be a service page, blog post or article and can include a social media campaign to drive traffic to your new content page. We incorporate your keywords into engaging, high quality copy with striking images to make the most out of your new content. Here at Green Gecko, we also know that the more content, the better. Our high word counts ensure your copy will be long enough to add value to your customers and maintain a high rank position in search engine results.
Once your content is on your site, we analyse the page and look for ways to improve it for SEO. For example, site speed, image size and layout can all contribute to the effectiveness of SEO. We look at:
Backlinks are a vital part of SEO. Unlike other SEO specialists, we include thorough and relevant backlink building for your content. A backlink is simply a link to your site that appears on another site. A backlink adds authority to your site. Think of it like a citation in an essay; it adds weight and trust. Google looks at the amount of backlinks pointing to your website or a certain webpage to assess how credible your content is. The more quality backlinks, the better! We use our own extensive database and expertise to source relevant backlinks for your site.
Whether you are looking for local SEO Leeds or SEO Preston, we can help – wherever your local area is.
We have already helped lots of UK businesses beat the Google algorithm and rank high with our local business SEO services. Team Gecko are a small team of specialists with over 60 years’ combined experience in digital marketing. We are proud of our work and love to bring your ideas to life.
Whether you are looking for local SEO services London, Leeds, Brighton or local SEO services Manchester, we’ve got you covered!
“Excellent from start to finish, very happy with the finished product and delivered an excellent and personable service. Very, very happy with my excellent taste in SEO Consultants Leeds – cannot recommend enough.”
“We’re extremely pleased with Green Gecko’s work. They’re certainly one of the most effective agencies we’ve worked with (and that’s saying something). The best SEO in Leeds! Thank you, Team Gecko.”
“Great service throughout. We went through everything in detail, highlighting the most important parts. I am pleased with the work and will definitely come back when I will need more exposure.”
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