Find out how to grow your business and be at the top of your digital marketing game with our Derby SEO services.

SEO is short for ‘Search Engine Optimisation’. Simply, it means how well you rank in search engine result such as Google. The aim of any business should be to rank high in search engine results. It creates brand awareness, drives organic traffic to your pages and has the potential to dramatically increase your revenue.

No one quite knows how the algorithm works. Google indexes every web page based on a huge number of factors such as their relevance to the search term. These include the type of content on a website and how many links refer to that site (also known as backlinks).  However, there are techniques and content features we know are favoured by the algorithm. These allow us to form an individual SEO strategy for your business and fly you to the first page of Google results.

At Green Gecko, we take on the Google Algorithm, so you don’t have to.  We use our specialist knowledge and expertise to provide the highest standards of SEO Derby to help businesses across Derby thrive. Green Gecko offers your business a free SEO audit that provides a comprehensive review of your website and the keywords you have the potential to rank highly for. We can then implement a bespoke SEO strategy that is unique to the individual needs of your business.

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To determine keywords for your business, your Derby SEO experts will conduct research to discover the search terms most relevant to your website. If you are a small business competing with much larger ones that share your specialist services, fear not. Your SEO company Derby will find specialist keywords with a high traffic volume so you can rank highly in common search queries. For example, your keywords may be specific to your local area, a specialist service or a current promotion.

Backlinks are a vital part of SEO Derby and they aren’t as complex as they sound, we promise. They are a link on a webpage that simply link to another website, similar to a citation. The more backlinks you have referring to your site and services, the higher your search engine result ranking will be. Google views sites with more backlinks as being more popular or having more authority. However, quality over quantity is important in creating a strong backlink profile. Unfortunately, there are several practices such as creating backlinks from irrelevant sites that has become commonplace in SEO techniques. At Green Gecko, we love to create effective strategies for your SEO in Derby. That is why we never use unconventional techniques; we work hard to create and source the highest quality backlinks for your business so the Google algorithm will not limit your reach.

A high quality website should be optimum for SEO Derby. For instance, your content should be relevant to your keyword search terms so that when organic traffic s driven to your site, they are highly likely to convert as customers. Not only should your website be eye-catching and contain excellent content like widgets, blogs images and text, it should be easy to navigate so that you can retain your organic traffic.

Meta tags are small pieces of code that help Google index your webpage. They are a great tool in SEO because they affect how a search engine ranks your website. SEO specialists will ensure that you incorporate keywords and relevant information into these tags and that each webpage contains a comprehensive list of them. For example, image tags, headings and subheadings should include your keywords. Your page title and meta description (text under a search engine result that summarises your webpage) should also be optimum for your relevant keywords, this copy should be engaging, summarise your page and provide a strong call to action to encourage people to click onto your site.

SEO is long term investment rather than just another cost to your business. An SEO strategy from local Derby SEO services is one of the most effective ways for large and small businesses to smash their business growth goals.

Firstly, an essential element of a conversion or sale is trust. Whether that be trust in the company, service or product, a shocking 81 % of shoppers conduct online research before buying from a business. You’re missing out on a huge amount of potential traffic for your business if you don’t rank alongside or just below your competitors in the first pages of Google.

The general goal of marketing is to raise awareness of your brand. Great content such as blogs, social media and a professional website all help your brand name stick in the mind of potential customers and remind your services to existing ones. The higher your brand awareness is across your targeted locations, the more likely your customers are to convert once they reach your site. Once you have great content in place, it’s time to implement your SEO strategy and help it reach the right people.

As a majority of consumers conduct online research before purchasing from a business, raising awareness of your location online is a great way to drive traffic to both your website and your premises. In this digital age, you could offer great services in your local area but without an online presence be unable to attract customers from the street alone.

Organic traffic is the most valuable to your business. SEO will allow this traffic to find your web pages from the relevant keywords in search queries. As a result, your customers are more likely to be interested in your services and lead to an increase in sales. Paid ads are the opposite of SEO. Although they are effective when you target them well, they can be a large expense in a short space oft time. It is costly to maintain; once you stop paid ads (such as PPC), your traffic and engagement can reduce dramatically.

Great SEO isn’t just about backlinks and keywords. Google and other search engines will also rank your site based on its usability and content. For example, the site must be easy to navigate. Once you drive organic traffic from high ranking search results, you must ensure your site is easy to navigate and engages those potential customers. This includes an optimum design and layout, cohesive branding, good quality copy, image and video. Site speed and loading times can also cause visitors to leave your site without even visiting your service pages. Ultimately, a high quality website will drive and retain traffic with high quality content that meets their search needs with useful content and user friendly design.

Similarly, just as a great website will help convert your organic traffic, maintaining an optimum site for SEO will help you continuously improve. Local SEO Derby isn’t a one-off cost. It is a long term strategy that will keep your business at the top of its game, not to mention the top of Google. Small changes to your website can make a huge difference to your online success so it is important to tweak and change as necessary. Furthermore, you are likely to face new competitors both locally and nationally in the future; SEO strategies can help you stay on top of the competition and inform you of competing services.

It doesn’t matter whether you are a small business or a large one, SEO levels out the playing field for competing businesses. Popular search terms drive the highest numbers of traffic. As a result, there is greater competition to be a top-ranking site. However, this can give your business a major advantage. You can rank for specific search terms (for example, your location) that still have high volumes of traffic. This way you can dominate more specific search terms and gain incredible results for your business.

We are the UK’s leading specialists in SEO for your business. We’ve helped both small and large businesses to thrive comfortably on the first page of Google and drive valuable traffic to their web pages. We are a tight-knit team with 5 specialists and over 92 years combined experience.

Looking for local SEO in Derby? Contact us today!