Designing a lead-driven website for a growing product brand
Xcelcis were referred to us in early 2020. They required a new website to showcase their products and services.
The Project
To create a new, mobile-friendly website which highlights their product range and drives leads. Xcelcis also required SEO work to help promote their clay plaster products.
Process
As Xcelcis needed their website live as soon as possible, it was imperative that we worked together as a team to deliver the project on time.
- Both companies were in frequent contact
- Imagery was provided and edited to fit
- Content was supplied on-time
- SEO best-practice was discussed and implemented
- Recommendation and suggestions were made
- Meeting were held to approve the website
- The new website was launched on schedule!
A website built to support growth, visibility, and conversion
This project wasn’t approached as a simple visual refresh. Instead, we focused on creating a robust, mobile-friendly platform that clearly presents Xcelcis’ product range, supports ongoing content updates, and encourages enquiries. Every decision was made with usability, clarity, and long-term growth in mind.
Product-led website structure
The new site was designed to clearly showcase Xcelcis’ product range, making it easier for visitors to understand what’s on offer and quickly find relevant information.
Mobile-friendly by design
The website was built with a mobile-first approach, ensuring a consistent, accessible experience across all devices.
Built-in content flexibility
Xcelcis can now directly upload and manage blog content themselves, supporting ongoing updates and long-term SEO performance.
Clear calls to action
Strong, well-placed calls to action were used throughout the site to guide users towards making an enquiry at the right moment.
The numbers tell the story of what's possible
Xcelcis were pleased with their website and look to add a gallery section to showcase new projects.
Increase in conversion rate within 3 months
First-age rankings for target keywords by month three
