Driving organic sales for Acorn Auto Parts
Technical SEO, On-Site Optimisation
The Project
Acorn Auto Parts required a strategy to improve organic visibility and reduce reliance on third-party marketplaces for revenue generation.
The goal was to build a sustainable direct-to-consumer channel through search-led growth and technical optimisation.
Process
We implemented an integrated SEO framework aligned with e-commerce performance.
- Technical SEO audit and structural improvements
- Product and category page optimisation
- Search intent-driven keyword mapping
- Authority-building through targeted link acquisition
Organic Sales Growth Beyond Marketplaces
The business achieved improved organic sales performance, reducing reliance on Amazon and increasing direct customer acquisition.
Increased Organic Sales
Organic channel revenue grew, reducing dependence on external marketplaces.
Improved Keyword Rankings
Core commercial terms strengthened across priority product categories.
Enhanced Site Structure
Technical optimisation improved crawl efficiency and indexation.
Stronger Direct Acquisition
Direct traffic and organic conversions increased sustainably.
Strengthening Independent E-Commerce Growth
The campaign positioned Acorn Auto Parts for long-term organic growth and greater revenue independence.
By strengthening technical foundations and search visibility, the business reduced reliance on paid and marketplace-driven acquisition.
Organic sales performance
Marketplace reliance
