Transforming organic visibility for a competitive accounting firm
Keyword research, content strategy, content creation, on-page SEO optimisation, backlink outreach, reporting and recommendations
The Project
Leon & Company approached us in 2020 looking to significantly improve their organic visibility across Leeds, Yorkshire and the wider UK. While they had previously invested in SEO, growth had plateaued and they were not ranking competitively for the higher-value, commercially focused accounting terms that were most likely to drive enquiries. They wanted a more proactive, strategic campaign that would generate measurable performance improvements rather than incremental change.
Having previously designed and developed their website, we already had a strong understanding of their structure, services and growth ambitions. This gave us a head start in identifying technical improvements, content gaps and keyword opportunities. The objective was clear: increase organic traffic, improve rankings for priority service terms, and strengthen the domain’s authority so Leon & Company could compete more confidently in a crowded market.
Process
We implemented a focused, fully managed SEO campaign centred around commercial search intent and long-term authority growth. With clear performance targets in place, we structured the campaign to deliver both short-term ranking improvements and sustainable authority development.
- In-depth keyword research focused on commercially valuable accounting services
- Content planning and creation aligned with search intent and service priorities
- On-page optimisation across priority landing pages and supporting content
- Technical SEO recommendations to improve crawlability and site performance
- Ongoing backlink outreach to strengthen domain authority
- Performance tracking, reporting and strategic refinement
This structured approach ensured every activity contributed directly to visibility growth, improved rankings and long-term competitive positioning.
A step-change in organic visibility and keyword performance
The impact of the campaign was both rapid and measurable. Within just three months of taking over from the previous supplier, Leon & Company experienced a 109% increase in organic traffic. More importantly, this growth was driven by improved visibility for commercially valuable accounting terms rather than vanity metrics. Several priority keywords reached Page 1 positions, and their most important search term climbed to position two within two months, placing them directly in front of high-intent prospects.
Alongside ranking improvements, the site’s authority strengthened considerably through consistent, high-quality link acquisition. This contributed to a 22% increase in domain rating over the same period, reinforcing long-term SEO performance and improving competitiveness across multiple service areas. The campaign created a stronger foundation for sustainable lead generation, positioning Leon & Company to continue expanding their visibility and enquiry volume across their target regions.
109% Organic Traffic Growth
A substantial uplift in organic sessions within three months of launching the new SEO strategy.
Page 1 for High-Value Keywords
Priority accounting service terms achieved first-page visibility, increasing exposure to commercially ready searchers.
#2 Ranking in 2 Months
Their most important target keyword reached position two rapidly, significantly improving enquiry potential.
22% Domain Rating Increase
Strategic outreach and backlink acquisition strengthened authority and long-term competitive positioning.
Sustainable SEO Growth
By combining strategic keyword targeting, stronger on-page relevance and sustained authority building, Leon & Company achieved a decisive improvement in organic performance. The campaign delivered immediate growth while laying the groundwork for continued expansion in both regional and national search visibility.
With higher-intent keyword targeting, improved on-page relevance and a consistent authority-building programme, Leon & Company saw rapid momentum in both visibility and traffic. The campaign positioned them to keep expanding their reach across Leeds, Yorkshire and the UK, while continuing to compete for more commercial search terms.
Increase in organic traffic over 3 months
Growth in domain rating over 3 months
