Better understand your customers with heat maps

Heat maps allow us to check the activity that our website is having at a given moment.

This helps us gain a better understanding of what the customer is interested in, what the customers might like to see and what issues may be on the website.

This allows us to better understand our visitors and better service their needs.

Types Of Heat Maps

Hover Map

A ‘Hover Map’ will monitor the mouse movement. This can help us gain a better understanding of what the user is focusing on. This is because some people use the mouse cursor to help them navigate websites. This could help us understand if the text is not informative enough and if the text is hard to read.

Click Map

Click maps are useful for understanding what catches the eye of the customers. For example, Ecommerce websites use this to rearrange clickable links to make it easier for customers to buy certain items. This can also help us understand if there are any issues with the website such as people clicking places that doesn’t contain a link. This could help us realise that we might be creating the wrong image for that post.

Attention Maps

Attention Maps are used for checking the areas that get the most and least attention using horizontal and vertical scrolling activity, and the length of time spent on a page. This helps gain a better understanding of what the customer is looking at and what they’re ignoring.

Scroll Maps

Scroll Maps help us understand our customers as we can see just how far they have gone down the page before they have gone onto a different page or exited. This can also help us see if there is a robot on the page that could potentially be attacking the website.

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